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On our walk last Sunday, [my daughter] picked up a stick. Not a walking stick. A small tree. She dragged it for a mile because it was the best stick, and she was not going to swap it for one she could actually carry.
I watched her and thought about every coach I have sat across from this year.
How do I know if my business is built on my hours?
Look at last month. Count the hours you were paid for and the hours that paid you while you were doing something else. If the second number is zero, you have a job with better branding.
That is not a criticism. Almost every coaching business starts there. One to one is how you learn what your clients actually need. It just cannot be where you stay.
If the only way to earn more is to work more, you have not built a business yet. You have built a schedule.
What should I change first?
Not your prices, and not your niche. Change the shape of one offer. Take the thing you explain in every first session and turn it into something a client can go through without you saying it live.
What this says
- A coaching business feels unsustainable when all of its income depends on the coach's live hours.
- One to one coaching is the right place to start and the wrong place to stay.
- The first change is the shape of one offer, before price or niche.
Questions people ask
How many clients can one coach serve one to one?
Sample answer, a line or two, the way she would say it.
Do I need a course to stop trading hours for money?
Sample answer.
Should I raise my prices first?
Sample answer.
Find out how you're built to sell
The free archetype assessment shows which kind of offer fits the way you already work, so the next one you build is one you can actually carry.
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Tevra Wood
Business coach for women coaches and consultants. Former COO, now helping experts build businesses that do not need them in every room. More about me
